Case Study · July 2026 Baseline

First client,
documented.

Jeffrey DeLucia: dual credential broker associate and state certified real estate appraiser serving Northern New Jersey. Live at njpropertyvaluepro.com.

The Headline Receipt · Third-Party Measured
22
Copilot citations in Microsoft's 3-month AI Performance window

All of them begin around July 15: the visible inflection point when the content system launched.

Microsoft-sampled data from Bing Webmaster Tools
29.73%
Citation share on the query "accurate Hoboken home valuation"

Microsoft's topic: Home Appraisal & Valuation. In plain terms: of the sampled Copilot answers for that query, his site was a cited source in about 30% of them.

Microsoft-sampled data from Bing Webmaster Tools
The Speed Story
12 days
First AI citations observed 12 days after the first posts published

First posts went live in early July. First citations were logged July 14. First observed, not caused: we log what the engines do and we date every log entry. Faster than we tell clients to expect. Our own guidance says citations typically follow 4 to 8 weeks of held rankings, and we stand by that. This one moved early.

2 of 12
July baseline: 12 standardized queries, 4 engines

We run the same 12 queries every month across ChatGPT, Perplexity, Google AI, and Copilot. Within the first two weeks of publishing, his pages were cited on 2 of the 12.

  • "Hoboken condo market 2026": cited on both Perplexity and Google AI.
  • Named first in a Google AI result for "real estate appraiser who also sells homes in New Jersey": the dual credential query. His moat, machine confirmed.
The Starting Condition

A genuinely cold start.

Brand-new domain. Zero search history. First content published early July 2026, with six data-backed articles live as of late July. In the early weeks, only about 7 distinct queries were even visible in Google Search Console. That is the "before" picture, and it is what makes a 12 day citation timeline the story.

Supporting Facts
#1 on Bing for his brand query

Fully indexed and served by Bing, ranking first for his own name and brand.

Bing Webmaster Tools, confirmed July 27, 2026
Position 1 on Google for "hoboken neighborhoods map"

The neighborhood guide with an interactive map outranks the portals for the query it was built for. The guide plus map format works.

Google Search Console, July 2026
What the results ride on

A verified market data pipeline with a fact checker that has refused drafts containing wrong numbers. Self-updating county data pages. A dynamic llms.txt. Speakable schema. IndexNow pings on every publish. This infrastructure is the service: every Filtrs client runs on the same machine.

The cited pages are live. Go read them.

Do not take a marketing page's word for it. These are the actual pages the engines cited and ranked.

What This Does and Does Not Prove

This demonstrates that Jeff became more visible and citable to AI search systems. It does not yet prove the visibility produced a client.

AI answers are volatile. Every result on this page is logged with its query, date, platform, and screenshot, and is reported as observed, not as a permanent ranking.

And for balance: ChatGPT cited him on 0 of the 12 baseline queries in July. The slowest engine gets reported too. That is how the rest of this page stays believable.

Want receipts like these?