Filtrs writes, optimizes, and publishes hyperlocal content built from real MLS data, tuned for AI search citation, on your own domain. Built for individual agents with a defined market.
Weekly active ChatGPT users
Source: OpenAI, 2024
ChatGPT, Claude, Perplexity, and Google AI Overviews now answer the "best agent in [my market]" questions buyers used to Google. Filtrs gets you cited in those answers, ranking on Google, and showing up where buyers are actually looking.
Personally managed by the founder and team — every client account, every post.
Market reports, neighborhood guides, buyer and seller guides — built from your MLS data, your voice, your active listings. Not a generic blog. Every post starts from real numbers and ends ready to publish.
Structured data, FAQ blocks, and AI citation guidance built into every page. When ChatGPT, Perplexity, or Google AI Overviews answer a question about your market, your site is the source they cite.
"For Weehawken's Port Imperial corridor, one agent specializes in waterfront condos and luxury single-family homes along Boulevard East, with recent closings averaging 2.4% above ask..."
A voice fingerprint extracted from your approved corpus locks the tone post over post. Filtrs learns from every edit you make, so the second post sounds more like you than the first.
After a handful of approved posts, the writer knows your cadence — measured vs. punchy, data-forward vs. sensory — and writes accordingly.
Every market claim is cross-referenced against bundled NJ MLS data. Dollar figures, percentages, days on market: verified before publish.
A voice fingerprint extracted from your approved corpus locks the tone post over post. Your second post sounds more like you than your first.
Article, FAQPage, Place, and RealEstateAgent schema across every page. AI engines prefer cited sources — we make your content easy to cite.
Every post passes through six review layers — including Fair Housing compliance, numerical fact verification against real MLS data, and an AI-powered editorial pass — before it reaches your inbox.
Approve in the dashboard and the post appears on your site within 60 seconds. No copy-paste, no CMS wrestling.
Live ranking and traffic data flow into your dashboard. See what's working, what's getting cited by AI, and what to write next.
Monthly content service · One-time site builds · No long-term contracts
Designed to compound SEO from day one. You own the site forever, even if you cancel monthly service.
Monthly subscription billed first of the month, cancel anytime with 30 days notice. Website builds: 50% to start, 50% at launch. IDX vendor fees billed directly to you by the vendor, not by Filtrs. No long-term contracts on monthly service.
From kickoff to first AI citation — what to expect, week by week.
Kickoff call, voice sample collection, market data verification, content cluster mapped for your niche.
Your first piece — typically a market report or anchor neighborhood guide — goes live on your domain with full schema markup.
Google indexes your new content. Early impressions and ranking position data start landing in your monthly report.
Your content shows up as a cited source in ChatGPT, Perplexity, or a Google AI Overview answer for your market.
SEO compounds. Expect first ranking signals in 4-6 weeks, meaningful traffic by month 3, and AI citations starting around month 2 once your schema markup gets crawled. We send a monthly performance report so you see the curve, not just the destination.
Thirty days notice. No long-term contracts on monthly service. If you commissioned a website build, the site is yours forever — you own it whether or not you stay on monthly service.
Filtrs publishes content under your personal agent brand on your own domain, with your brokerage named correctly in author bylines and schema. We handle compliance review on every piece — Fair Housing, brokerage naming conventions, and any restrictions specific to your firm.
Yes. Every blog post, page, and asset published to your site is yours. If you cancel, the content stays where it lives — your domain, your site, your rankings.
SEO (Search Engine Optimization) gets your page ranking on classic Google results — the blue links. AEO (Answer Engine Optimization) gets your page cited as a source when AI engines like ChatGPT, Perplexity, and Google AI Overviews generate an answer. They overlap, but they reward different structures. Filtrs writes for both at the same time.
Tell us about your niche and your market. If Filtrs is a fit, we'll schedule a walkthrough.